An Australian brand of small home appliances, founded in Sydney in 1932. It is best known for its home appliance, specifically coffee machines, toasters, blenders, microwaves and toaster ovens.
Breville implemented name transition to Sage Appliances across GCC. They wanted to create awareness for the name transition at the same time build brand credibility and increase sales.
Vittoria Global developed a very effective PR and influencer marketing plan which includes concept and campaign management. The plan aim was to create awareness about the name transition and to position the brand as the premium kitchen appliances offering innovative solutions.
Sage Appliances got very popular and it was positioned as one of the best premium kitchen appliances in the market within few months of initiating the plan.